Best of Advertising Blimps

Nowadays, inflatable advertising is a very common business to practice. It has been proved quite effective in grabbing public attention. So, in experts’ opinion, in coming days, it is going to be the first choice for all sorts of promotional activities. Just like any other normal business activities, this one also requires special attention and care. The perfect way to start advertising blimps business would be to consult with other business persons who have already established themselves in is domain. Their information, ideas and supplies; in some instances, affiliate plans also may work out to begin with, and these often work very well.

A few steps can be recommended as the guideline. For instance, let’s have a look upon:

o At first, one should get a license, arrange a business location and find a business name as well. The key idea is to make sure that there would not be any legal hassle.

o Minutely, analyze your rivals. It is quite significant to know how they work and what goes into making a bounce house, balloon inflatables and inflatable toy business successful.

o It would be also quite crucial to know what they charge for buying and renting their inflatables, what areas they deliver too, whether they only rent inflatables or offer other items like chairs, tables, etc.

o Though, it depends upon budget and affordability of every individual but the priority should be to set up complete business operation like website, logo, business cards, etc. this sort of thing enhance credibility and uniqueness of the company in public opinion. In other words, we can say that this is imperative for branding and marketing purpose.

The best part of this business is ‘investment’. It requires very nominal investment compared with many other businesses. But the point also should be noticed here that in order to start an inflatable advertising company, you have to have merchandise. This means buying or renting advertising blimps to determine how much money you can invest to begin with. So, set out a budget and look for good deals. Besides that you should always keep in mind that if you buy a crappy product, it is not going to last long; inflatable jump toys are no different.

Experts insist upon varieties. They believe that varieties in these sorts of advertising strategy are quite crucial. They never let the impact dull or die. Moreover, we must mention here that varieties are USP (unique selling point) of such advertising strategies. As a prudent advertiser, we can sit and discuss design and varieties of advertising blimps with the advertising vendor. We should make sure that our brand logo and name have been smartly highlighted on all the inflatable advertising materials.

The Impact of Advertising on Society

The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to just sit and watch all sorts of things on television.

In a world that’s increasingly becoming one small global village, companies cannot help but take advantage of the various mediums created to advertise their goods and services.

Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising.

Show a product over and over again as extremely good for acne, coupled with dazzling pictures of women with clear and bright skin and you will notice the increased demand for the product in the coming weeks and months. The art of advertising has often been criticized by its detractors as a form of deceptive propaganda.

Critics has accused advertising companies of falsely using the power of sound and visual to convince unsuspecting buyers to purchase products that don’t offer what they promise. However you look at this, this is business and companies will use any market strategy that is available to them to sell their product.

Why then do advertising companies spend millions of dollar on marketing their products and services to prospective buyers? The answer is not farfetched! People all over the world want to see results. People need to be convinced all the time that they are actually paying for a good or service that works.

If it’s a cleaning product, people want to visualize the results this product will produce and if it’s a meal they also want to see it cooked and served. There’s power in visualization. It triggers off the imagination which in turn helps to convince the mind.

For some reason, People who watch most commercials on televisions never stop to think for once that this could be all make-believe. As soon as they see a commercial, they begin to actually dream of acquiring the actual product. That’s the power of advertising that has been utilized by some good companies to sell their products and also been used as a medium by some other companies to actually take advantage of potential buyers.

Television commercial/advertising has been in the forefront of the creative industry for over two decades now. The number of advertising companies that have sprang up during this time cannot be numbered.

Needless to say that advertising companies now form a major part of the development economy of many nations. They have created numerous forms of employment for artists, computer scientist, graphic artists, public relations personnel, modelling agencies and models to mention but a few.

Almost all listed fortune 500 companies owe a part of their success to their utilization of efficient advertising companies. In this regards, there are various types of advertising companies. Like in any other industry, there are leaders and there are toddlers.

Certain advertising companies have clearly defined themselves as leaders in business with strong competitors coming fast behind. Others however have however barely managed to make a success of their career and are just merely existing and on the verge of extinction.

Like every other business out there, only the persistent and strong willed will win. Advertising is a serious business. It is not some sort of joke. To be better explained, it is a business that is cut out for the witty. The world of advertising is witty, fast and fiercely competitive. In other words, it’s a world where only the fittest survive.

All said and done, it cannot be denied that advertising has it cons, however its pros outweigh the former. It is indeed a dynamic innovation both in television and in the Arts. It has triggered off imagination and creativity. The advent of the computer and the internet has greatly expanded the mediums and forms of advertising in the world today. No longer is advertising limited to television now but also to other forms of media and multimedia.

The Forgotten Advertising Medium

Too often those of us that own an online business forget that there’s another  advertising  medium that business owners have been using for years, with excellent results.

That medium is Newspaper  Advertising . Any online business owner that is not using the option of  advertising  in newspapers is losing potentially thousands of dollars per year.

Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home delivery.

Reading the newspaper is a habit for many families because there is something for everybody–sports, comics, crosswords, the food section, classifieds, etc. You can reach certain types of people by placing your ad in different sections of the paper that would appeal to your target market. People expect  advertising  in the newspaper. In fact, many people buy the paper just to read the ads from the supermarket, movies or department stores.

As you look through your newspaper, you’ll notice some businesses that advertise regularly. Observe who they are and how they advertise their products and services. More than likely, their  advertising  investment is working if they continue to place ads.

There are many advantages to  advertising  in the newspaper. From the advertiser’s point-of-view, newspaper  advertising  can be convenient because production changes can be made quickly, if necessary, and you can often insert a new advertisement on short notice. Another advantage is the large variety of ad sizes newspaper  advertising  offers. Even though you may not have a lot of money in your budget, you can still place a series of small ads, without making a sacrifice.

Before placing an ad in your town’s daily newspaper you may want to place a few test ads in the local papers that publish less often and are not as expensive, like the Penny Pincher or American Classifieds (formerly Thrifty Nickel). If you get a good response to your ad in the smaller publications, chances are they will pull well in the larger more well-known papers. If your response is not what you were hoping for try rewriting the ad and placing it again. Since the rate is less expensive for the smaller local publications you should be able to do this as often as needed until you get the response you were expecting.

Some things to know about newspaper  advertising :

1. Newspaper circulation drops on Saturdays and increases on Sundays, which is also the day newspapers are read most thoroughly.

2. Position is important, so specify in what section you want your ad to appear. Sometimes there’s a surcharge for exact position… but don’t be afraid to pay for it if you need it.

3. Request an outside position for ads that have coupons. That makes them easier to cut out.

4. If a newspaper is delivered twice daily (morning/evening), it often offers “combination” rates or discounts for  advertising  in both papers. You usually can reach more readers, so this kind of  advertising  may be something to consider.

Other important tips to remember are:

* Before you advertise, have in mind a definite plan for what it is you want to sell.

* Create short, descriptive copy for your ad. Include prices if applicable. Consider using a copywriter or ask your newspaper for free copy assistance.

* Face your products toward the inside of the ad. If the product you want to use faces right, change your copy layout to the left.

* Be sure to include your company name and logo, address, telephone number and website url in the ad.

* Neat, uncluttered and orderly ads encourage readership. Don’t try to crowd everything you can in the layout. If the newspaper helps you with the layout, be sure to request a proof of the final version so you can approve it or make changes before it is printed.

* Always make sure you are satisfied with what your  advertising  says and how it looks before it goes to print.

Mobile Advertising Is Smart Advertising

Mobile Advertising is not just the modern way of promoting your brand but also the smartest way of doing so. Though it is true that not every platform or technique, created with the latest technologies, is an ideal platform to impress audiences, the Mobile Platform is an excellent exception. A mobile phone redefines the concept of personal devices and is seldom kept at a distance which is more than an arm’s length from the user. It is the surest way of reaching and impressing the modern audiences. Some of the reasons, why targeting a user through his mobile is the smartest way of promoting your business, are discussed below.

24/7 Access

For many clients of Mobile Advertising Agencies, the most noteworthy opportunity, which the platform of Mobile Advertising offers, is the ability of round-the-clock targeting. Such a platform provides great freedom for implementing innovative campaigns and thus, easily qualifies as the smartest way of advertising. The 24/7 access also allows multiple campaigns to be targeted at different times of the day.

One-to-One Communication

A Mobile Advertisement has more scopes of being one-to-one communications with the user. The Mobile Ad Copies can be created in such manners that it assumes the form of direct solicitations and are thus better formed for creating user engagement. Since user engagement is the mantra for businesses in the modern markets, this platform is of special significance.

Predictive Advertising

Since the mobile is practically with the person at all times of the day, it can be used to study and predict the behavior of the user. What started as a study of the online behavior of the user is now a full-fledged analysis of even his offline activities. This has been made possible with the incorporation of the GPS into the mobile phones. Now it is possible to analyze the movements of the user and predict his future positions. This can be smartly used for Advertising purposes. For example, if the position of a mobile user is predicted to be at point X during lunch hour, a nearby restaurant can advertise at his mobile with offers and discounts. Quite amazingly, posts that he makes during those periods on the social media platforms can be analyzed to ascertain whether he takes lunch at point X or not.

The Future of Advertising on the Internet

In spite of what some traditionalists say, Mobile Advertising is the future of advertising on the internet platform. As the number of users using internet on the mobiles steadily increase, the scope for Mobile Ads rise with it. With the increase in the capacities of such devices, we are looking at times when they are very likely to completely replace the traditional devices used to access the internet. Thus, creating customized ads for such a platform is definitely the smart thing to do.

A Better Bridge between Businesses and Clients

Remember the times when the consumer had to search for a classified on the local daily, jot down the contact person’s name and phone number? Then, he had to reach for the landline and give him a ring, while hoping that he is nearby to pick up. A juxtaposition of that scenario with the present condition provides a classic reminder of the extents to which the times have changed. There is no longer a need to find ads as they find the consumer on the mobile. He can also call back the advertiser straight from the ad by touching the touch-to-call button.

The smart ways are the optimized ways. In that light, there are hardly any other ways to advertise which are as smart as Mobile Advertising.

Mobile Advertising – Integral Part of Any Marketing Campaign

Mobile advertising is advertising through mobile phones or other devices like iPad. An integral part of any advertising campaign, mobile advertising is fast gaining popularity due to its quick, wider reach and its potential to track the effectiveness of a campaign. As the number of mobile users across the world continues to surge (studies show that the trend is likely to continue for several years), mobile media is evolving rapidly. Apart from simple mobile phones, smart phones based on Wi Fi or Wimax have also emerged as a popular means of promoting products and sending out social messages.

Forms of Mobile Advertising

Mobile advertising is done in several forms but the most common one is banner ads of varied sizes. Mobile web banner or web poster ads appear on the top of a page or bottom of a mobile screen. Another very popular form of mobile ads is the SMS advertising which contributes significantly to the global mobile marketing revenues. Other forms of cell phone advertising include MMS advertising, advertising within mobile games, videos or in-application ads which appear when an application is being loaded or before it is loaded. Another advantage of this mode of advertising is that its effectiveness can be measured in a variety of ways, such as on the basis of number of view and clicks. A recent introduction is interactive ads, which allows mobile users to interact with the advertiser.

Importance of Mobile Advertising

Mobile advertising is likely to emerge as the necessary driver for the development and commercialization of the mobile internet. It is an important tool for monetizing mobile content and applications. However, an effective cell phone advertising campaign can only be developed if the mobile phone operators, handset vendors, content providers, application developers and advertisers collaborate effectively. So, it must be taken up while taking into consideration the variety of handsets available in the market, their different screen sizes and support technologies.

The high potential of cell phone ad has seen a proliferation of advertising networks that provide the necessary infrastructure for developing mobile ads of various types that suit the specifications and requirements of advertisers. These companies provide their clients with a Software Development Kit or SDK to include mobile ads in the applications for a mobile phone.

8 Ways Companies Waste Advertising Dollars

I understand, running a business is tough. Tons to do. Even more to think about. But, have you thought about how you are wasting those precious few  advertising  dollars? We see money wasted everyday in  advertising , here are some of the most common ways:

1) Inconsistency – Rollercoaster  advertising  is not as fun as it sounds. Rollercoaster  advertising  is when companies don’t stay in front of their customers. Business slows down so the company responds by doing some  advertising . They soon get busy and the attention gets directed to serving the recent influx of business. Soon, that new business is starting to wane, and its time to ramp up the ad machine again. If you will consistently advertise to your perfect customer your rollercoaster will level out and you can ride that train to the bank.

2) “Me Too”  Advertising  – Do you remember the “Got Milk?” campaign? Of couse you do. Its one of the best campaigns of the 90’s. Do you remember all the knockoff campaigns that it spawned. T-shirts, billboards, magazine ads everywhere had “Got _______?” in that nice narrow font. Do you remember any of the companies that did the knockoffs? I didn’t think so. “Me Too!”  advertising  is jumping on a band wagon of a concept or tactic that works. Unfortunately, the “me too”ers seldom see the same returns. Be original, set the bar and let everyone else say “Me Too!” to your  advertising .

3) Shotgun  Advertising  – This spray and pray method of  advertising  to EVERYONE is costly and not very profitable. It gets expensive trying to flood the marketplace with your message in hopes of hitting the perfect customer. Every time your message lands on the wrong customer you waste money. You may wonder why “the big boys” use so much of the mass market  advertising , its because they can afford to. But in recent years they are learning that targeting specific customers that are ideally compatible with their message is paying off more than hitting everyone with the same ad.

4) Wrong Vehicle – Using mass transit  advertising  to market a kitchen utensil to stay at home moms doesn’t sound like a good Idea, right? It’s not. Stay at home moms are called that for a reason. They stay at home. They don’t use mass transit very often. So why do companies use  advertising  vehicles that won’t reach their perfect customer? Choose the  advertising  vehicle that best fits the needs of that one customer that your product speaks directly to. Its kind of like using a tank to go water skiing, it might pull you but it won’t work that well.

5) Wrong Customer – Have you tried to sell tractors to a stock broker? It ain’t easy. Choosing the right customer is half of the battle in  advertising . Many companies say our target market is the whole world. That is a bit of a contradiction. Take an inventory of what needs your product or service fills. Look at what customers have the demographic and psychographic qualities that fit your product offer. Then work to craft a message that speaks directly to them and their needs. They are the right customer, speak to them.

6) Too Big – Every year a few companies spend millions on a single 30 second spot during the super bowl. If you remember the DotCom boom the Super Bowl broadcast was filled with quirky sometimes weird ads that “promoted” a website. A few years later, 90% of those companies were no where to be found. Would that money been better used in a consistent, targeted, custom message to the right customer? Guaranteed. Would they still be in business today? No way to know. My advice, don’t spend  advertising  dollars on placement that is beyond your reach. Especially if your haven’t tested the message. Think Big, Work Small.

7) Too Small – Money is tight. I get it. But, try to push yourself to the next level when it comes to your ad budget. I know it sounds weird after the last point. But I said the “next” level not the next stratosphere. If you wish to reach your perfect customer, they have to know you exist. You must let them know what you offer and how it meets their needs. Test your message as cheaply as you can. When you find a message that works, go big. Take a few risks, step out of your comfort zone. To get something different, you must do something different.

8) Poor Brand – What is your brand? Your brand is your look, your message, your value, your overall marketing message. Do you have a strong brand? Can you convey your message in 2 sentences? Do you speak to your Perfect Customer with every market touch point? Do the answers to these questions evade you? That probably means your brand isn’t as strong as it should be. Branding is probably the most important part of  advertising . Invest in your brand, it pays dividends.

If you can avoid these few mistakes, your  advertising  can be the life-blood of your business. If you fear making an  advertising  mistake, send us an email at info@Cre8iveDept.com we be glad to help you through it.

Thanks for reading,

Mark Combs

Lead Cre8ive, Cre8iveDept.com

Advertising Effectiveness Trends, a Small Survey

In the day to day running of my business, I am discussing marketing strategies with business owners and marketing managers on a daily basis. If you can earn their trust, then they will be very candid with you, especially if you can help them without trying to sell them something.

What resulted from this were some startling admissions that I did not expect. This had me thinking, it can cost an awful lot, especially for the small to medium business owner, to spend money on good market research. So I wondered what the results would look like after a few months if I were to record the marketing success and failure stories after each visit.

I broke this down into respective industries to give more meaning to the results, and also, if available, lend the reasons to these successes and failures. Now I have decided that three month periods will do for data collection as years of research in marketing becomes outdated by the time it is published in the forever increasing and changing monster that is the modern market place. Always ensure research is current and relevant.

Although some of you may want to see raw data, a summary of my finding is all I am going to share in this article sorry! Please take into account that the sample number is in the hundreds, but certainly not in the thousands. The value of this research comes from the honesty of small to medium sized business owners, and the fact they have usually spent the time to talk about these things in detail.

Here are some general trends that I have found;

o Newspaper and radio advertising return on investment continues to decline rapidly.

o The second most effective form of advertising was word of mouth referrals.

o The most effective form tended to be anything unique, e.g. logo and advertisement placement in unexpected places.

o Advertising on product giveaways tends to have a life span of one week, i.e. a company logo on a free pen typically brings in no new revenue one week after it has been given away.

o Advertising discounts were not as effective at getting people through the door as advertising something new.

o Customer loyalty increased with free giveaways, but not so much with advertised discounts.

o Most business owners were dissatisfied with the follow up frequency of advertising sales reps, i.e. after an initial advertising campaign, contact is not made until after an unacceptable length of time.

To bring relevance to these results, one must take into account that this is a small city (about 122,000) and has a large rural support base in outlying areas. These trends show that a need to provide innovative and well maintained advertising service is apparent in this city. Perhaps this is the same elsewhere.

There were some other interesting facts, but these seven findings had the most valid results statistically. If in the future, some other trends become overwhelmingly evident, then I will revise this article.

Advertising Humor – Smart Advertising Choice?

The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, or video will generate absolutely no interest in your product. The advertisement must be interesting to the prospect. Not interesting in general, but to that prospect.

Most small business advertisers who are putting together an ad, think of trying to be funny as their first priority. This is because many think of advertising as a form of entertainment. Advertising isn’t entertainment, it is selling. Making someone laugh when they see your ad, may make you feel better, and it feels like the ad should be working, but this isn’t the case.

You do not want to hear “Wow, I saw your ad. How clever (or how funny).” You want people to see your ad and then want to buy the product it is showcasing.

Is humor ever effective in your advertising? Sure. A viral video should be either very funny or very shocking. This will cause the video to be spread to all corners of the internet. You may even make some sales off of that video. Humor also has a place in advertising because to tends to stick in the mind of the consumer. Humor in advertising makes the company seem a little more “cool” because if the humor. But the humor should never get in the way of the appeal of the ad, which is to make someone want to buy the product advertised.

Advertisers should always put Selling first in their ads. After there is a strong appeal in the ad, then you can think of ways to say it in a funnier way. But never let humor get in the way of the selling.

Here is the danger of using humor in your ads. Some people may simply not get the joke. If they don’t get the joke, the ad will actually irritate them, because they won’t understand your point.

You may actually offend a few people. The humor, if really funny will direct the consumer’s attention to how funny the ad is, not how great your product is.

A funny and dramatic demonstration of your product, that really drives home a buying benefit, is useful because now they are talking about the demonstration, which is the same as talking about your product. See? You want them taking about your product, not the commercial.

What is almost universally useful in your broadcast ads, is smiling, friendly faces. They don’t have to be funny, but just happy. The prospect assumes they are happy because they are using the product. In print, it’s harder to be funny anyway, so you are trying harder to be funny, which doesn’t translate well to print. In print, ads should always try to sell, not be funny.

You can be interesting without going for a laugh. Do you know what prospective customers find interesting? Anything that will make their life easier, or will solve a problem that is bothering them. That’s what they find interesting. And not being interesting is the major sin in advertising.

Do you see the title of this article? Originally it was going to be Advertising Humor: It’s No Joke. Do you know why I changed it? Even though it is a semi-clever play on words, it wouldn’t make you want to read the article as much as the title I used. See the difference?

Most Effective & Inexpensive Form of Advertising

Through the years, inflatable  advertising  has proven to be an extremely efficient and attractive way to draw attention and acquire brand recognition. No longer does your mascot or brand logo need to be restricted to the flat and boring 2D plain of everyday  advertising .

By translating your concept to the inflatable form, your idea immediately gets the 3D puff of life and presence right before your eyes. There are now various companies that help transform the  advertising  idea you have in mind into an inflatable  advertising  campaign, by using high quality materials to make your vision come alive.

Inflatable products are of various kinds, such as Giant Inflatables, Inflatable Golf Packages, Inflatable costumes, Inflatable Tents, Holiday Inflatables, and such like.

For all practical purposes, inflatables are a very efficient and cost effective way to get across your message to your target audience with a solid force that will grab the attention of your potential customer almost immediately. Inflatable  advertising  is used to increase business and obtain a lot more attention, as compared to almost all other kinds of  advertising  methods. What’s more it is quite inexpensive!

 Advertising  inflatable products have come to be an excellent marketing tool for various kinds of venues, whether for high transfer business or for outdoor events. Over the years, innumerable companies have unanimously selected these inflatables as a hugely successful marketing tool.

For example,  advertising  balloons have become a highly cost effective means to get across your ideas. Imagine an idea of yours, or a brand logo imprinted on a giant sized Inflatable Balloon floating slowly in the sky. They can attract attention from miles away! Giant inflatables and  advertising  balloons create an excitement hard to duplicate, and that helps in creating a receptive mind among your customers.

Inflatable balloons, helium blimps and  advertising  inflatables, they come in all kind of different shapes and sizes, in order to attract the attention of customers. Different kinds of  advertising  balloons have the capability of attracting different prospects. Of course, it does depend upon your product too.

All you need to figure out is how to place them at strategic points in order to make your brands stand apart, and have customers completely infatuated by them.

To put it simply, the effectiveness of  advertising  inflatables lies in the statement, ‘when the balloon soars high, the sales dance up higher.’

People keep changing their preferences, and now it seems they are looking for something new. Something special! Inflatable marketing is just the tool of  advertising  to grab onto their attention. Surely, you must have come across various popular sports and caught the glimpse of colorful  advertising  balloons soaring high in the sky above. It is eye catching, largely interesting and incredibly cost effective. Most importantly, it is very innovative.

Inflatable marketing strives at making your product successful and stand out. Be pioneering, be smart and use Inflatable marketing. It is the next best thing among  advertising  solutions.

Before You Advertise Know the Facts! Offline Advertising Vs Online Advertising

What forms of  advertising  are available to you in Cookeville? Should you advertise your local business Offline or Online? You can better decide that once you understand the buying process a person goes through before spending money on a service or a product. It could take days, even years for a person to go through this process.

Understanding this journey will assist you in determining what  advertising  methods would work best in spreading your message. We will be discussing reach and estimated cost between traditional offline  advertising  and Online Pay-Per-Click  Advertising .

Typical Consumer Buying Process:

Most all consumers have the same pre-defined actions before buying Anything! Listed below are the purchasing steps people like you and I unknowingly use.

  • Potential customers become aware that they have a need, want or problem
  • They gather information about the product, service or solution that could possibly fix their problem
  • They ask their friends opinions, read customer reviews & consumer reports, watch videos and the list of fact-finding research methods goes on

Only then, when people have gathered this information, do they feel comfortable enough to make a buying decision. The information gathering phase accounts for roughly 95% of a client’s buying process. This leaves only 5% of customers ready to buy at any given time.

What does this have to do with  advertising  in Cookeville?

Simply put, the buying process is common to all potential customers. When you advertise your business in Cookeville or your Cookeville business to potential clients in Nashville or Knoxville, you must understand who your message will reach and when. Telling the world about your business is only effective if it produces a return on investment, Right? In order to produce result oriented  advertising  you must inform shoppers and provide buyers with exactly what they are looking for, giving them incentive to buy.

Offline  Advertising 

Advertisers in Cookeville can choose Offline  Advertising  in the forms of radio, TV, newspapers or other publications and billboards. Average monthly cost for these services when opting in for minimum exposure can cost you an estimated $20-$35 a day. That translates into an average of $825mo or $9900 a year.

These forms of  advertising  can take your message into Cookeville alone or to people all around the Upper Cumberland area. Constant exposure can brand your business by “keeping your name out there” in the community to shoppers and attract potential buyers along the way.

How it Works

Essentially it comes down to exposing a message or multiple messages to the people who read a particular paper or publication, use a common street, listen to the radio or watch TV in a predefined area or location. The goal here is to advertise to the majority and hope you catch some buyers along the way. In theory you are only  advertising  to 5% of the population for direct response.

Now, I understand, you are  advertising  to everyone in your chosen area, but only five percent of the given population will be ready to buy today. It is important that you position your ads in order to market to the all the potential customers that may come in contact with your  advertising .

It is best to provide an informational message that speaks directly to the 95% of people who are gathering information about the products or services you offer. You will also want to provide your viewers or listeners an alternative message driven towards direct sales in order to support the cost of your  advertising . This increases your exposure, branding your business by informing shoppers and giving buyers what they are looking for with good reason to complete their buying process.

If you are a small business trying to grow, you will most likely want to keep your message focused towards the 5% of the people on the verge of buying. Dealing with smaller budgets requires you to increase you odds for making sales and money immediately from your  advertising . Although it will cost more than the estimate above, it is always a good idea to multiply these messages on different  advertising  platforms, including online  advertising  for maximum results.

As with most  advertising , the more you spend, the more people your message is exposed to, the more your chances increase for making sales along the way.

Online  Advertising 

Advertisers in Cookeville who choose Online  Advertising  can advertise on major Search Engines, Social Media sites and on literally hundreds of thousands of websites relevant to your business. Average monthly cost for professionally managed online  advertising  when opting in for minimum exposure will cost you an estimated $16 a day or $492mo or $5899 a year.

Don’t have a website? You don’t need one! Unless you intend to build your online presence for sales and branding together, then you will need a professional website. A fully customized, search engine optimized website will run you an estimated $1000. This is the real deal. Add that to the total cost and you are looking at $19 a day or $575mo or $6899 a year.

Online  advertising  does exactly the same thing as above, plus so much more. You can take your message to Cookeville alone or to people all around the Upper Cumberland area. Online  advertising  also gives you the ability to advertise your business to multiple cities of choice or entire states across the US. You can even take your business  advertising  global if you so desire. That’s not all, you can also add multiple ads or  advertising  messages whenever you want and target your customers with keyword terms so the right message is reaching the appropriate clients.

How it Works

Online  advertising  is most commonly implemented through one of many pay-per-click (PPC) programs. These programs are offered by the worlds largest search engines or websites. Google by far being the leader, Bing, Yahoo and Facebook are a few you can probably relate too. With the one time account setup, you essentially tell the PPC provider who, when, where and what.

For Example: Let’s say you own a lawn equipment business and you sell weedeaters, lawn mowers and leaf blowers. With pay-per-click you target customers by using targeted keyword searches producing as many ads as needed to get your message(s) out to the right people.

You start by building one ad for lawn mowers that will target anybody searching online for the key terms – JD ZX9 Super Model, zero turn lawn mowers and lawnmower shops near Cookeville. By doing this you target the 5% of buyers who are looking to buy a commercial lawn mower close to Cookeville. Next you place another ad about lawn mowers but this time you target customers looking for service. So your ad reads, “Get Your Lawn Mower Ready for Spring – Blade Sharpening to Full Service – Call Now for More Information.” You set it up so only people searching for the key terms – Lawn mower service, lawn mower blade sharpening and lawn equipment service see it. This ensures your getting the right message to the right people 24 hours a day seven days a week.

The cycle can go on and on to target weedeaters and leaf blowers as well. Before running these ads in what we call ‘Traffic’ you also tell your PPC provider to do a few other things as well. Things like only spend $250 a month or $8.30 a day, only show my ads to people searching for these exact terms and only show my ads to people within a ten mile radius of Cookeville, Crossville and Smithville. You have complete control over your  advertising .

Drill down further and place ads like “Bob’s Lawn Shop – Lawn Mowers, Leaf Blowers & Weedeaters – 10% off Service During May” and place these ads on many other relevant websites. For instance, I send you an email asking you if you know of a place that sharpens lawn mower blades. You reply with a no, but because the conversation is relevant, your ad is showing on the side of the page and catches my attention. Or, perhaps, your target customer is looking on Lowe’s website at zero turn mowers and he spots your ad (like a billboard) on the side of the page and clicks through to your website. You could even set it up where they simply click the ad to call your business immediately from there mobile phone because you provide what they need today, locally. This is a great way to catch shoppers nearing their final buying decision through mass marketing. Keep in mind, there are no additional cost.

The Biggest difference with online  advertising  is you only pay when someone visits your website “Internet Store Front” or takes action from your advertisement. By targeting pre-qualified customers where they live (home, work, cell phone) at exactly the time they are looking for your businesses service, product, location or solution, you increase your chances of return on investment. This takes the “Throw it against the wall and see if it sticks” aspect out as well because you choose who sees your ad, when they see it and what information they get when they take action. The best part is you can collect data by tracking conversions and begin to filter out what doesn’t work and build upon the target markets that are producing revenue for your business.

With 91 million searches a day on Google alone, people are looking for your business by way of the internet. When is the last time you cut out a newspaper ad, pulled over to write down a number or hunted up a phone book?

 Advertising  Comparison

-Offline  Advertising 

Pros:

  • Reaches local customers with option of running multiple messages
  • Targets customers throughout the buying process
  • Brands your business image in your selected viewing area

Cons:

  • Short ad exposure times
  • Unable to target any deeper than location or interests
  • No precise way to track results or effectiveness

Estimated Cost: $825 a month

-Online  Advertising 

Pros:

  • Only pay when someone acts upon your  advertising  message
  • Target pre-qualified customers with specific ads for sales and branding anywhere in the world
  • Capability of tracking data, optimizing to eliminate non productive  advertising  thereby producing increased results over time
  • Ability to pause, change or adjust your  advertising  any time day or night without any contracts

Cons:

  • A professional website is crucial for long term advertisers
  • Complex. Needs professional management for best results
  • Setup takes 2-3 weeks

Estimated Cost: $575 a month

Advertisers from the Middle Tennessee area have some very good choices for  advertising  there local business to the people of Cookeville. You know your business and hopefully this information will give you better insight on not only how you can advertise your business but also what cost will typically be involved.

Feel free to research this subject more at your own leisure. You can find information through the internet from advertisers websites, additional articles and even forums/blogs describing peoples own unique experience with offline and online  advertising .

View pay-per-click packages and pricing